On a predictable night of winners at the low drama 73rd Primetime Emmy Awards on CBS, and a high stakes battle between the Baltimore Ravens and the Kansas City Chiefs over on NBC’s , we all knew how this was going to end.
But, as almost always, the Devil is in the details and turns out TV’s biggest night this year has escaped becoming its own level of Hell for the ViacomCBS-owned network.
Coming in at just over three hours and with a Brit boatload of wins for Season 4 of The Crown and Season 1 of Ted Lasso, the Cedric the Entertainer hosted Emmys snagged 7.4 million viewers, according to Nielsen.
Coming off a sting of all-time lows for the Television Academy event, that’s a rise of 16% from last year when Jimmy Kimmel hosted the Emmys on ABC.
Now, the 2021 Emmys are still down a hard 34% in terms of sets of eyeballs from the last time CBS hosted the ceremony back in the first year of Donald Trump’s reign of error in 2017. It should almost be noted that the 7.4 million number is just for linear TV. No out of home or Paramount+ streaming data has been released yet.
Still, facing the tens of millions who tuned in for SNF’s Ravens 36-35 win over the Chiefs, up is a win by any measure for the Emmys. Even more so in an era where awards shows have been falling to near life support levels year after year