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Toyota Corolla Cross has shot at segment title

Pricing will start at $23,410, including shipping, for a front-wheel-drive L model and top out at $28,840 for an all-wheel-drive XLE. All models are powered by a 2.0-liter, four-cylinder engine with 169 hp and 150 pound-feet of torque, and its towing capacity will be 1,500 pounds.

“Corolla has been synonymous with dependability, fuel efficiency, safety and value” for decades, said Lisa Materazzo, group vice president of Toyota Division marketing. “We are building upon that foundation and offering even more versatility and creature comforts with the Corolla Cross.”

Toyota is targeting U.S. sales of 100,000 in 2022, which would make it among the segment’s top sellers, while giving the brand another core light truck. Toyota already leads two other key crossover segments with the compact RAV4 and full-size Highlander.

Only two subcompact crossovers have produced annual U.S. sales in excess of 100,000: the Subaru Crosstrek (2017-20) and Chevrolet Trax (2019-20).

The segment has become among the most competitive in the auto industry, with some brands — Chevrolet, Buick, Hyundai, Kia, Mazda and now Toyota — fielding two different vehicles. The Honda HR-V, which is being redesigned specifically for the U.S. — pulled ahead in the segment through June.

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